Because of the limitations of the existed achievement, the paper attempts to develop a new method for marketing risk early warning based on BP network.

With reference to the fruits and problems of research concerned at home and abroad, the article studies the marketing forewarning index system for business companies by applying forewarning principle and plural statistical analysis method to the marketing field, with the aim to get innovative and feasible construction method for marketing forewarning index system.

Research of early warning management of enterprise marketing risk;

Marketing risk warning indicator system and comprehensive evaluating method of Industrial Enterprises;

In China,marketing risks of enterprises keep rising, which restrict operations of enterprises and bring negative influence to enterprises- status in the global market.

In recent years, the marketing risks grouse with each passing day which restrict normal marketing activities of enterprises .

:In recent years,the marketing risks grouse with each passing day which restrict normal marketing activities of enterprises.