(1998) developed the construct of entrepreneurial self-efficacy (ESE) and there is an increasing emphasis on the role of ESE in the study of entrepreneurship, many studies have found that ESE was an important variable to explain entrepreneurial career preferences, entrepreneurial intentionality and entrepreneurial performance.

Discussion on the humour advertising graph creativity’s methodology

Association and imagination are the two aspects of graph creativity.

Compared with historical novelists,authors of current event novels displayed such changes on creation intention as encouraging and arousing the will of the people,distinguishing between right and wrong,rethinking current politics,preserving historical data and diffusing news,all of which were derived from the authors strong sense of responsibility.

As to the necessity of basing text comprehension on the authors creation intention, contemporary literary critics have different opinions; thus are born the contradiction and conflict between critic theories.