By analyzing plenty of literature materials,the social concept of valuing literature while ignoring sports was formed in the Song Dynasty with the purpose to maintain its regime and to eliminate its political crisis.

Therefore, from Yin people we can see one side of the social concept of "dragon" during Yinshang times.

As social ideas takes the preliminary shape of ideological form,close to social life and updated,their effect is more direct on reader s understanding and explanation of the version.

In history, nature had brought great and permanent happiness to humankind as an extremely important resource of aesthetics, had an important impact on the emergence of human religionary ideas, and taken very important role in forming some significant social ideas.

The ability through which the media operator cognizes gender conception and analyzes social phenomena by use of gender analysis approach , to some extent, determines the media s gender orientation and affects the gender conception of the general public.