This paper first gives an explanation of moral hazard in the insurance field,and then offers a game theory model about insurance pricing according to the non zero sum game analysis between the insurer and the insured when moral hazard exists.

With the integration of contemporary insurance economics with financial economics,introducing the concept of finance-type insurance products and applying finance theory to insurance pricing can make up for the shortcoming of the traditional insurance pricing model which was ignorant of investment return.

Application of Black-Scholes Option Pricing Model in valued insurance pricing;