The contest performance products are key products of the professional athletic club,the professional athletic club must be according to their basic principles of cycle of life while managing,judge ahead the accurate position of cycle of the life,make the corresponding marketing tactics for a definite target in view,so the club could develop healthily and orderly.

By the research on literature and market investigation, and in the light of social humanity and macro economic condition in recent years as well, the present paper analyses the macro environment of China s professional sports.

By literature, investigation and interview, the author has found out the status quo of the service marketing in the professional sports market in China.

This paper uses statistics of Chinese open-end funds for a test in the relation between fund performance and future capital inflow as well as tournament hypothesis of investment funds.

The successful teaching model is characterized by focusing on lesson explanation contest.