As far as paid news is concerned,this paper tries to surpass the traditional economic angle and seek for new theory.

The paid news damags the public credit standing of media seriously in China.

People paid great attention to the ca use of paid news .

With the popularization of computer and the development of network,network news has entered into the home of the public,and rapidly occupies the market by taking its multi-media advantage of rolling news,continuous reports,photo illustration and captions.

Based on the analysis of the characteristics of the network news audience, this paper proposes some characteristics manifested in the audience s acceptance of network news and discusses the relationships between news communication and audience .

The public opinion of network news developed with Internet medium, is a new type ofnews public opinion and has its own characteristics.

Tentative views on features of internet news and its developmental trend;

The Explanatory Power of Relevance Theory over Internet News Translation;

Based on the development of "the forth media", this paper introduces the requirements for internet journalists and discusses the differences between internet news gathering and other media s news gathering.

With the rise of Internet,the guiding role of news websites has become the focus of concern from different walks of people.

The local area news website is an important force of our national internet media.