1) reference price mechanism
参考价格制度
2) reference price mechanism
参考价格机制
3) reference price
参考价格
1.
Theoretical studies and practical investigations show that the reference price,i.
众多的理论与实践研究都证明,消费者内心的价格标准——参考价格是决定其价格感知的核心因素。
2.
Based on the literature of reference price,this paper examines the factors influencing customers reference price over electrical appliances in the context of Chinese retailing.
文章以参考价格的研究文献为理论基础,在中国零售环境下针对家电产品研究了影响消费者参考价格形成的一些因素。
3.
The study results show that brand equity has significant effects on the formation of reference price.
参考价格是消费者价格判断的重要依据,而品牌忠诚对消费者的购买行为也有着显著影响。
4) reference price index
参考价格指数
1.
It is found that the reference price index of a product or brand is positively related to its price,negatively related to the prices of other products or brands in a store, positively related to consumers preference for a brand when the consumers are buying higher value products,and positively related to customers price search when.
研究结果显示:在中国零售环境下针对家电产品,消费者的参考价格指数:与产品或品牌的售价正相关;与现场其他产品或品牌的相对价格负相关;在消费者购买高价产品时,与消费者对品牌的喜好正相关;在消费者购买低价产品时,与消费者的价格搜寻活动正相关;与需求紧迫性无显著相关关系。
5) internal reference prices
内部参考价格
1.
This paper examines how consumer characteristics and the process by which consumerutilize multiple internal reference prices to evaluate the offer value.
消费者在购买商品时,对所要购买的商品价格所持有的一个内部标准,就是内部参考价格。
6) traffic information rate
运输参考价格
补充资料：参考价
参考价：又称估价，指本公司印制的拍卖图录上对每件拍卖标的的明示价格。该价格由本公司决定，不属最后确定之售价。
说明：补充资料仅用于学习参考，请勿用于其它任何用途。
参考词条