1) stand-in messenger
人体广告
2) advertising talent
广告人才
1.
Great changes in Chinese advertising environment brought up new requirements for advertising talent’s creativity.
创造力是创新型广告人才的核心能力,国内广告行业的环境剧变对广告人才应具备的创造力提出了新的要求。
3) advertiser
[英]['ædvətaɪzə(r)] [美]['ædvɚ'taɪzɚ]
广告人
1.
With the economic booming and the society developing, the role of advertiser has a great change, which followed in the wake of the renew of advertising notion.
随着经济的发展,广告理念的更新,广告人的角色也发生了变化。
2.
After China s Admission to the WTO, the advertising industry in China has entered a rapidly developing period while the quality of advertisers has affected its standard in a whole.
中国加入WTO后 ,中国广告业进入了一个新的快速发展时期 ,而广告人的素质却成了影响中国广告整体水平的一大瓶颈性问题。
4) celebrity advertisement
名人广告
1.
Research on the influence of celebrity advertisement to the consumption attitude of the "fans"
名人广告对“粉丝”消费态度的影响研究
2.
By discussing BSS, including its concepts, categories and function, this article shows the differences between BSS and celebrity advertisements.
因此 ,必须澄清品牌代言人基本概念 ,包括品牌代言人的概念、类型和作用 ,从而正确认识品牌代言人策略与名人广告在外在形式、指导思想、实际效果、企业运作等方面存在的巨大差异 ,即 :名人广告只是一种广告表现形式 ;而品牌代言人战略则是关系品牌建设的战略决策内容。
3.
But study in celebrity advertisement is not systematic and theoretical, and it needs reasonable theoretical structure to reconsider.
现在，名人广告铺天盖地，请名人作广告已成为广告界最常用的说服手段之一。
5) celebrity endorsement
名人广告
1.
Most researches on celebrity endorsement are based on the Source Credibility Model, Source Attractiveness Model, Match-Up Hypothesis and Meaning Transfer Model and concentrated on the endorser s credibility (including expertise and trustworthiness), attractiveness and congruence.
多数有关名人广告的研究,以信息源可信性模型、信息源吸引力模型、匹配假设和意义迁移模型为理论基础,关注的主要是:名人的可信性、吸引力和名人-产品形象一致性。
2.
Fierce global competition and the ongoing development of mass media make celebrity endorsement an increasingly preferred choice of enterprises.
激烈的全球竞争,大众传媒手段的不断发展,使得名人广告日益成为商家在广告大战中的新宠。
6) adman
[英]['ædmæn] [美]['æd'mæn]
广告人
1.
The Initial Research of Current Chinese Adman s Psychology of Creativity;
我国当前广告人的创意心理初探
2.
As the main body of the advertising industry,the adman is the primary aspect of the competition and development of an advertisement company;also it is the determining factor of advertising industry development.
广告人作为广告业的主体,是广告公司竞争发展的首要因素,也是广告业发展的决定因素。
补充资料：T型人才
T型人才
T type talent
下型人才(T type talent)按知识结构区分出来的一种新型人才类型。用字母，’T”来表示他们的知识结构特点。“一”表示有广博的知识面，“}”表示知识的深度。两者的结合，既有较深的专业知识，又有广博的知识面，这类集深与博于一身的人才，就称之为T型人才。当前我国T型人才十分缺乏。随着社会主义现代化事业的发展，对T型人才要求更为迫切。因此，领导者应把培养T型人才作为战略重点，下大气力抓好。 (李军撰王树茂审)
说明：补充资料仅用于学习参考，请勿用于其它任何用途。
参考词条