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1)  On Conformity Marketing
试论整合营销
2)  About Market Combination Selling
试论市场整合营销
3)  integrated marketing theory
整合营销理论
4)  integrated marketing
整合营销
1.
Implementation of integrated marketing in Zhejiang Hangcha Engineering Machinery Company;
浙江杭叉工程机械股份有限公司整合营销的实施
2.
Application of integrated marketing theory in our nation s enterprise;
整合营销理论在中国企业中的应用
3.
Building market perceived quality by integrated marketing;
通过整合营销建立市场感知质量
5)  integration marketing
整合营销
1.
Analyses the present condition of the Chinese movie marketing, explains the key condition of integration marketing of Chinese movie, puts forward to study the marketing method of United States, and summarise to build up the system that integration marketing of Chinese movie market.
分析了中国电影营销的现状,说明其整合营销必须具有的关键条件,提出要学习美国的营销方式,并总结出要建立中国电影市场整合营销的体系。
2.
Regional tourism integration marketing is the main approach to opening up regional tourism resources and expanding tourism market.
区域旅游整合营销是开发区域旅游资源、拓展区际旅游市场的主要途径,对于提高区域旅游业的知名度、扩大美誉度具有十分重要的意义。
6)  Integrated Marketing Communication
整合营销
1.
The Analysis of Integrated Marketing Communication Theory and the Application in Hotel Marketing;
整合营销核心理念解析及在饭店营销中的应用
2.
In the new competitive environment,if we want to develop our tourism,we should take fully use of resources and advanced marketing theory—Integrated Marketing Communication,exploit resources reasonably,to improve the level of marketing,and carry out sustainable development.
旅游业的竞争日益激烈 ,在新的竞争环境中 ,我国的旅游业要想获得长远发展 ,就应该充分利用自身资源 ,运用先进的营销理念———整合营销 ,做到资源的合理利用 ,从而提高旅游业的整体营销水平 ,实行可持续发展。
3.
This paper is a case study of marketing, which concerns how the enterprises carry out Integrated Marketing Communication and the active role of Integrated Marketing played in the formation of brand and the realization of marketing achievements.
本文是关于企业如何开展整合营销传播,以及整合营销对企业品牌塑造和业绩达成所产生的积极作用的营销学案例研究。
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