Functional values of language,namely cognitive value,aesthetic value and psychological function of language had been narrowly discussed and clarified by ancient minority literators,from which many brilliant expositions and incisive opinions were left and enriched the ancient Chinese literary theories.

Research on Value Cognition and Evaluation of New Technology-based Firms;

Questionnaires are individually administered to women in Xi an China,the author examins the age difference on the sport cognition mo-tivation and participation.

Analysis on the Impacts of Beijing Olympiad Over College Students Sports Cognition in Xi an;

Questionnaires were group administered to the five career women in Xian China,the author studied the sports cognition,motivation and participation,based on the psychological theory and study.