An Empirical Analysis on the Influence of Internet Consumption on Korea Economy;

Inner structure and formation mechanism of internet consumption pattern;

Market Investigation and Analysis on Garment Network Consumption;

An analysis of network consumption behavior——with reference to Guangzhou area;

The identification of commodity suppliers and the network information exchange technology are the leading factors for this reverse choice in network consumption.

This paper discusses mainly the credit recognition between the consumer parties during the net consumption,the payment and the loss of revenue.

Moreover, the lack of awareness of net consumption, luxury consumption lag, and language barrier make the network ineffective.

Characteristics of network consumers and consumption psychological analysis;

This paper adopts multiattribute utility theory to study network consumer s decision behavior,and sets up a consumer s purchase decision curve based on six criteria,such as price,performance,quality risk,payment risk,delivery service and after-sale service by analyzing consumer s purchase decision process.

Th e paper analyses the network market，network consumer＇s behavior of pu rchase and influence factors，clarifies the market prospect，and then discusses the enforcement，organization and control of network marketi ng.