The Research of a Case about Appraisal Method in Marketing Project of Dalian Post Bureau;

According to the domestic and international researches in the project management field,the thesis points out the platform of Enterprise Project Management (EPM) where the marketing project management model is based on.

This paper using the theory of PMO affiliates practice to marketing project management which has the characteristic of program by constructing the MPMO,delimiting its function and obligation,establishing organizational structure and getting out the fundamental flow of marketing program manageme.

Project marketing counters on specified engineering construction projects, It s a kind of selling approach, which provides relating set products and services to the users by project management methods.