Based on the non-sudden crisis analysis and its mechanism of enterprise brand,the role of brand shield in the non-sudden crisis management and its mechanism of weakening brand crisis on the micro-lever were analyzed.

The nursing department applied innovative thinking in nursing management and focused on training the head nurses innovation abilities,Through nursing innovation in management model,nurses training and so on,the quality of nursing was im- proved,which formed nursing brand and promoted the constant improvement of quality of nursing.

Offering high quality of service to promote nursing fame;

Exploration and practice of humanized nursing fame;

However,there are many problems of brand strategy implementation,especially in brand maintenance in China.

Because of the research theory of brand is detained behind,in the practice of marketing of enterprise,brand protection regard as trademarket protection,and as a result the degree of force of brand protection had been reduced.

This paper focuses on the stage strategies and divides the whole process of brand development into three stages including brand building,brand expanding,and brand maintaining,and then discusses the strategies for the three stages in details respectively.