From the angle of the functional characteristics of intertextuality,ads text translation can be explored in three levels of textual intertextuality,cultural intertextuality,media-discourse intertextuality.

The current paper explores into the intertextual feature of advertising from three aspects: specific intertextuality, generic intertextuality and media intertextuality, according to which detailed analyses are made in order to achieve a deeper understanding of this special register.

For decades, media discourse has been the interest of scholars from various fields, such as linguistics, journalism and politics.

The medium speaking rights is citizens fundamental rights and request.

Reconstruction of the Chinese Medium Discourses Order;