On the one hand,the profit of DM advertisements is attractive while on the other,DM magazines are in dilemma.

The reason of the DM magazine’s borning, it’s rising and prosperity in the domestic, lies in the profound cultural background of the society and the development background of the marketing economy.

DM magazine is the free Direct mail magazine for short, it is a form of media appeared in western country more than 50 years ago.

Inthe face of fierce marketing competition, only following marketing changes closelyand making corresponding strategy, Tianjin Post could be a strong positing, and thedirect marketing and direct mail is the key to the development of postal mail service.