The school brand positioning is the real expression of the thoughts,concept,cultural,value,and social reputation for the school.

On School Brand Personality in the CIS Vision;

School brand has the obvious characteristics of regional cultural,which is the vivid and specific per-formance of the regional culture characteristics on school brand,and which is the individual elements consisting of school brand.

Study on city MICE brand positioning of Changsha;

Research on Integrated Measurement Model of Brand Positioning;

However,there are several erroneous zones in licking into shape of individuality of it,such as the erroneous zones in brand localization,the difference between the brand individuality and brand culture,and the lasting development of brand individuality,etc.

An analysis on factors influencing brand orientation;

The brand orientation and image advertising strategy for newspaper media were introduced.

Analyzing the current situation and significance of developing agricultural logistics enterprise s brand,the paper puts forward some measures including how to build up brand sense,brand orientation,brand symbol,brand promotion and brand protection for agricultural logistics enterprise to develop their own brand.