The article made an analysis and thinking through winter sports events products、market and running system on the current condition of our country winter sports market from the angle of marketing and selling.

With the methods of documentary information and investigation,the article has a research of current status on the public winter sports curriculum in universities in the three provinces of northeast China.

As main content of the undergraduates\' winter sports living,the ice-snow sports is an important means to enrich the winter sports teaching and campus sports culture,also is positive in advancing the undergraduates\' physical and psychological health.

Multi-channel development of Russian language elitists for the winter sports events is the first-line condition to enhance the communication with Russia which is a strong country in world winter sports field and is the necessary way for advancing China winter sports events.

Considering the current status and actual need of the reserve training work in China winter competitive sports,starting with the importance of enhancing the general quality training,the article discusses the dialectic relationship between the reserve training and the moral,intellectual,psychological,aesthetic and work education.

It s necessary to have a sustainable development of Chinese winter competitive sports,but it should be first to come true the sustainable development of reserve resource.