To make Chinese medicine industry bigger and stronger, Chinese medicine enterprises could integrate corporate culture, expand cultural marketing channels, increase cultural connotation of the brand and speed up the innovation of Chinese medicine enteryrises.

Research on the Credit Rating of Small and Medium-Size Medicine Enterprises in China;

This paper analyzes the process of medicine sales,points out that electronic business can be applied to medicine sales,expounds on the developing potentials and the inevitability of electronic business for medical enterprises,and puts forward some countermeasures for the problems existing in the application of electronic business in medical enterprises.

The peculiarity of products produced by medical enterprises causes special attention to its marketing ethical construction,thus it is very important to strengthen its construction.

The application of E-commerce in the national pharmaceutical enterprises;

On choices of innovation strategy of Chinese pharmaceutical enterprises from perspective of "Wise Pig Game";