The research on influence factors of effect of heat transfer is carried out by calculating the simplified model of drying cylinder of plant-mixed hot recycling system.

Thus the permeability and the effect of mass transfer of the immobilized yeast cells were improved for loosening the gel structure.

Based on the fundamental principles of fuzzy evaluation,this paper has presented an appraisal model of propaganda effect aiming at processing data collected in the process of propaganda effect assessment.

It is found that involvement not only influences the communication effects of advertising but also restricts the functions of the factors of advertising, such as its own features, its broadcasting context and its attraction on the target audience.

The article tries to explain the relations among Medium freedom, medium control and communication effects.

Neglecting the dissemination effect is the important sign of the media jobholders’ losing their occupational ethic.

But whether dissemination achieves the final goal lies in the coverage of dissemination effect(namely anticipated goal realization degree).

The objective and scientific evaluation on tourism slogan dissemination effect is the basis of advertising.

The analysis on the expression feature and communication effect of "New Weekly" cover special report;

The Research on Communication Effect of the Paragon People Report;

Information society bring huge impact and cause a serious of problem,the attenuation of the communication effect of traditional media is the most notable among them.