1.
Advertising Participation,Price Discount and the Vertical Cooperative Advertisement in a Supply Chain;
广告分担、价格折扣与供应链的纵向合作广告
2.
Game Analysis of Vertical Cooperative Advertising with Price Discount;
价格折扣下的纵向合作广告博弈分析
3.
Comparison of two cooperative advertising strategies and result analysis;
两种合作广告策略的比较及结果分析
4.
Strategies of Cooperative Advertising in Supply Chain with Differential Game
基于微分对策的供应链合作广告策略
5.
Game Models of Cooperative Advertising in a Manufacturer-Retailer Supply Chain;
供应链中的制造商—零售商合作广告博弈模型
6.
Co-op Advertising Analysis within a Supply Chain Based on Product Life Cycle;
基于产品生命周期的供应链合作广告分析
7.
Game Analysis of Cooperative Advertising under Demand Uncertainty;
需求不确定下供应链合作广告的博弈分析
8.
Dynamic Cooperative Advertising Strategies Based on Differential Games in a Supply Chain;
基于微分对策的供应链合作广告决策研究
9.
Research on Supply Chain Cooperative Advertising in Oligopoly Retail Market
寡头垄断零售市场的供应链合作广告研究
10.
Game Models of Cooperative Advertising between Manufacturer and Retailer in Supply Chain
供应链中制造商与零售商合作广告博弈模型
11.
On the Non-observance of Cooperative Principle in Advertising Language;
广告语言中“不合作”现象的语用学分析
12.
On the Motive of Advertisement Appeal from the Viewpoint of Cooperative Principle Violation;
从“合作原则”的违背看广告诉求的动机
13.
The Cooperative Principle and Advertising Language in English
英语中的合作原则及广告语言(英文)
14.
On Metaphors in Slogans of Advertising English by the Cooperative Principle
从合作原则看英语广告标语中的隐喻
15.
magazine comprising more than one number under a single cover (excl. those devoted primarily to advertising)
合订本（不包括主要用作广告宣传的杂志）
16.
A Research on the Implicatures in Chinese Advertising from the Perspective of the Cooperative Principle;
从合作原则角度谈中文广告语言的会话含义
17.
The Observance and Non-observance of Cooperative Principle in English Advertising Language;
英语广告语言中合作原则的遵守与违反
18.
On the Non-Observance of the Cooperative Principle in Advertising--From the Perspective of the Politeness Principle;
广告英语礼貌“不合作”现象的语用学分析