1.
On Ge Gong-zhen s Media Management Concepts and their Values;
戈公振的媒介经营管理观及其现实价值
2.
Problems & countermeasures in the subject construct of media management;
“媒介经营管理”学科建设中的问题与对策
3.
Cross-Media Operating:Innovation of Media Managemen under the Media Convergence--Taking the Reference of Management Experience of American Media General Groups
跨媒介经营:媒介融合下的传媒管理创新——以美国媒介综合集团管理经验为借鉴
4.
Enterprise and Management: the Analysis of Hu Zhengzhi s Media Management Thinking;
事业与营业:胡政之媒介经营理念略论
5.
General Exploring the Cross-media Management-Realizing the Cross-media Management on the Base of Developing the Content Industry;
跨媒介经营初探—发展内容产业实现跨媒介经营
6.
The Research of Management Reformation of China TV;
国内电视媒体经营管理体制改革研究
7.
The Application of Revenue Management in to Media′s Advertising Operation;
论收入管理在媒体广告经营中的应用
8.
The Negative Culture Tendency of the Media and Media Management;
大众媒介的消极文化倾向与媒介管理
9.
A Study of Content, Characteristic, Strategy about the Modern Broadcasting Media Management;
现代广播媒体经营管理的内容、特征及对策研究
10.
Use "Sand table simulation training" in Media management education;
“ERP沙盘模拟训练”教学法之于传媒经营管理教育
11.
Financial Disinter-mediation and Commercial Bank Operation Model Reform;
金融脱媒对商业银行经营管理的影响分析
12.
Thoughts on Management And Administration Directions of Media Advertisement Companies;
关于媒体型广告公司经营管理方向的思考
13.
The Managerial Innovation of Newspaper Corporation s Media Products;
我国报业集团媒介产品创新经营探析
14.
Media Management in Dilemma:Customer Satisfaction and Audience’s Attitude
媒介经营两难:客户满意与受众态度
15.
Research on Knowledge Operation of Management Consulting Company based on Knowledge Broker;
基于知识中介的管理咨询公司知识经营研究
16.
Kotler, P.（1998）, Marketing Management：Analysis, Planning, Implementation and Control, Upper saddle River，N.J.：Prentice Hall Inc.
陈芊圭译（1998）。电子媒体经营管理。台北市：亚太图书出版社。
17.
Countermeasure and Problem in Multimedia Assisted Instruction of Economic Management of Animal Husbandry;
“畜牧业经营管理”课程多媒体辅助教学实践中的问题与建议
18.
The Individualized Trend of New Media and Media Management;
新媒体的个人化趋势与媒介管理和控制