1.
The Experiment Study on the Impact of Brand Extension Strategies on Brand Equity;
品牌延伸对品牌资产影响的实验研究
2.
The Effect of the Brand Vertical Extension on Brand Equity;
品牌纵向延伸对品牌资产的影响研究
3.
A Study on Effects of Sales Promotion on Brand Equity of New Products;
促销对新产品品牌资产影响作用研究
4.
Impact of Product-harm Crises on Brand Equity;
产品危害事件对品牌资产变动的影响
5.
THE DISCUSSIDN OF BRAND ASSETS MANAGEMENT──ANALYSIS YANTAI “POLARIS”RE-CONSTITUTE OF BRAND UALUE
论品牌资产经营──析烟台北极星品牌价值重构
6.
A Empirical Study of Service Brand Equity Based on Brand Value Chain
基于品牌价值链的服务品牌资产实证研究
7.
Research Based on Brand Loyalty of Brand Equity Evaluation Methods
基于品牌忠诚度的品牌资产价值评估方法研究
8.
Brand Psychological Contract-- the Source of Brand Equity
顾客品牌心理契约:品牌资产的心理源泉
9.
A Brand Equity Driving Model Based on Brand Personality and Brand Identification;
基于品牌个性及品牌认同的品牌资产驱动模型研究
10.
Understanding of Brand Equity Theory;
品牌资产理论的再认识——兼评品牌资产与营销组合的关系
11.
An Exploratory Study on the Driving Factor Model of Brand Equity for High Premium Products;
高溢价产品的品牌资产驱动因素模型初探
12.
Empirical Study on the Impact of Product-Harm Crises on Brand Equity
产品伤害危机对品牌资产影响的实证研究
13.
The Empirical Analysis of the Brand Equity of Suzhou Kinglong-Higer Bus;
苏州金龙海格客车品牌资产实证分析
14.
Research on the Yoo Model-Based Brand Equity of Sedan;
基于Yoo模型的轿车品牌资产研究
15.
A Research on Brand Equity of Sightseeing Place in China;
我国旅游地品牌资产价值的评估研究
16.
The Survey and Research of Brand Equity and Relations with Its Marketing Strategy;
品牌资产及其经营策略关系调查研究
17.
The Empiric Research of Customer-Based Brand Equity;
基于消费者的品牌资产模型实证研究
18.
The Empirical Research of the Sponsor Influence to Brand Equity;
赞助营销对品牌资产影响的实证研究