1.
Virtues of Advertising--On the Ethical Value of Public Service Ads;
广告的德行——论公益广告的伦理价值
2.
The birth of American public service advertising and the story of War Advertising Council
论战时广告委员与美国公益广告的诞生
3.
These advertisements have helped to increase public knowledge,
这些公益广告有助于增加公众知识，
4.
An Analysis on the Public Service Advertisement s Development of Our Country in the Lack of Mechanism;
公益广告机制缺失下的我国公益广告发展现状探析
5.
An Analysis of Public Service Advertisement from a Multi-modal Perspective based on One Advertisement in Wenchuan Earthquake
公益广告的多模态解读——以汶川大地震的一幅公益广告为例
6.
There are public advertisements which encourage citizens to participate in improving their neighbourhood,
如：公益广告鼓励人们参与改善社区、
7.
Communicational Impact on Fear Appeal of Commonweal Advertisement
恐惧诉求在公益广告中的传播效果
8.
Pro-environmental Public Service Advertisements in Chinese and English: A Cross-cultural Perspective;
跨文化视角下的中英文环保公益广告
9.
Research on Chinese Television Public Service Ads on the Market-oriented Operation;
我国电视公益广告的市场化运营研究
10.
Summarize of Research in Chinese Public Service Advertisments: 1994-2004;
中国大陆公益广告研究综述：1994-2004
11.
The Combination between Humanism and Artistry in Public Service Advertising;
论公益广告中人本性和艺术性的融合
12.
Research of the Types of Public Welfare Advertisement through TV Channels and its Form of Expression;
电视公益广告的类型与表现形式研究
13.
Comment on Public Service Advertising Research in China:1991-2006;
中国公益广告研究述评:1991-2006
14.
Harmony-The Core Value of TV Advertisements for Public Service;
浅谈电视公益广告的价值核心——和谐
15.
Interpersonal Meaning of Modality in Public Service Advertisements;
公益广告语篇中情态的人际功能探究
16.
The Social Value of Public Advertisement;
公益广告中社会价值观的多元化表现
17.
The Value Orientation & Editing Style of TV Non-commercial Advertisement;
电视公益广告的价值取向与编辑风格
18.
A Critical Discourse Analysis of Public Service Advertising in China Daily
《中国日报》中公益广告的批判话语分析