1.
An empirical study of sponsorship marketing effectiveness in Beijing Olympics
奥运赞助商北京奥运会赞助营销效果实证研究
2.
Mutual benefits with the Olympics:Cooperation with Olympic sponsorship;
与奥运共赢——论奥运赞助的配合运作
3.
The Marketing Tactic of Chinese Non-Olympics Patronage Enterprise about 2008 Beijing Olympics;
中国非奥运赞助企业2008北京奥运营销策略
4.
Post-Olympic operation strategy of enterprise sponsorship;
奥运赞助企业的后续营销策略与实施
5.
Approach and Analysis of Certain Problems of Sports Marketing Management of Olympic Sponsor Enterprises;
奥运赞助企业运动行销管理若干问题探析
6.
Olympic Sponsoring Market Rules and Chinese Large Enterprise s International Marketing;
奥运赞助市场规则与中国大型企业国际营销
7.
Strategy Research Based on the Customer Value of Olympic Sponsorship Marketing;
基于顾客价值的奥运赞助营销策略研究
8.
An Empirical Study on Olympic Sponsorship Effects Based on Consumer Behavior;
基于消费者行为的奥运赞助效果实证研究
9.
On the Legal Regulation of Ambush Marketing in Olympic Games;
奥运赞助中的隐性市场行为及其法律规制
10.
Discussion on Sports Broker s Historic Opportunity Olympics Sponsorship Entrust;
试论奥运赞助给予体育经纪的历史契机
11.
Empirical analysis of influence on customer's perceptive value of Olympic sponsorship products
奥运赞助产品对顾客感知价值影响的实证分析
12.
Olympic sponsorship and brand internationalization:A research based on comparison between SAMSUNG and LENOVO;
奥运赞助营销与品牌国际化——基于三星与联想的比较研究
13.
Olympic Sponsorship to China s Local Sponsors:Pie or Pit?;
国内赞助商面对奥运会赞助:馅饼还是陷阱?
14.
The Study on Participant Actuality of Chinese Enterprise in the Beijing 2,008 Olympic Games Sponsorship Program;
我国企业参与北京2008奥运会赞助研究
15.
Research on the Marketing Characteristics of Beijing Olympic Game Sponsors;
北京奥运会赞助企业的营销特征研究
16.
Olympic TOP Sponsorship Program "Divorce" Phenomenon Caused by the Reflection
奥运TOP赞助商“逃婚”现象所引发的思考
17.
Sport Sponsorship Needs Activation--A Case Study of Samsungs Sponsorship in Bangkok Asia Games and Sydney Olympic Games
体育赞助需要活化——以三星赞助曼谷亚运会及悉尼奥运会为例
18.
The enterprisesupports the Olympic Games the expense and the activation supportright fund proportion is uncoordinated.
企业赞助奥运会费用与活化赞助权利的资金比例不协调。