1.
Application of Brand Niche Theory to Internet Brands Measurement;
品牌生态位理论在互联网品牌测评中的应用
2.
The Research on the Evaluation of Brand Differentiation Based on Niche Theory
基于生态位理论的品牌差异化多维评价研究
3.
"Branding as Relationship":Brand building under the eco-relationship
论“品牌即关系”——关系生态下的品牌新构建
4.
Research on the Development of Brand Ecological Strategy in Retail Industry;
品牌生态战略在零售业中的发展研究
5.
Discussion of Making the Ecological Brand as the Local Brand of Jiangxi;
以生态环境作为江西省地区品牌刍议
6.
Building ecologic brand relation system based on IMC;
基于IMC环境构建生态型品牌关系系统
7.
Study on Heilongjiang Agricultural Ecotourism Brand Construction
黑龙江省农业生态旅游品牌建设研究
8.
Local Brand Building on the Ecological-economic Zone of Poyang Lake Surrounding
环鄱阳湖生态经济区区域品牌的建设
9.
Influence on Apparel Brand Position by Lifestyle;
生活方式对服装品牌风格定位的影响
10.
Implication to Brand Management by Darwinism;
品牌生态环境与品牌发展——达尔文生物进化思想对品牌发展演进的启示
11.
The General Analysis of the Moulding of "Pseudo-environment" in the Process of Brand Location Communication;
浅析品牌定位传播过程中的“拟态环境”塑造
12.
To Study on the Mode of Building Brand Alliance Based on the Life Style of Brand Community;
基于品牌社群生活形态的品牌联盟建立模式研究
13.
Co-evolution of city brand ecosystem:a new perspective ofcity brand theories and practices
城市品牌生态系统的协同演化——城市品牌理论与实践的新视角
14.
On the Constructing Relations of Brand for the Farming Products of Ecological Geographical Indication
生态型地理标志农产品品牌关系的构建
15.
A Study on Clothing Brand Positioning Based on College Students' Lifestyles
大学生生活方式的服装品牌定位之研究
16.
A Study on the Formation Mechanism of Brand in the Yangtze River Delta Region Applying the Theory of Ecology;
品牌理论研究(2) 基于生态视角的长三角名牌形成机制研究
17.
An Research of the Influence of Brand Personality on Brand Alliance Attitude-co-brand Marketing as a Example
品牌个性对品牌联盟态度的影响研究
18.
A Research on the Effects of Brand Image on Consumers' Brand Attitude
品牌形象对顾客品牌态度的影响研究