1.
"Paradox of Management Marketing"and Transformation of Marketing Paradigm--From Management Marketing,to Relationship Marketing to Response Marketing;
管理营销悖论与营销范式转变——从管理营销、关系营销到反应营销
2.
Paradigm conflict in Relationship Marketing:A new interpretation on an old topic
关系营销范式之争:老话题的新诠释
3.
The Effect of Marketing Efforts on Customer Behavior under the Relationship Marketing Paradigm
关系营销范式下营销努力对客户行为的影响研究
4.
Customer Satisfacton Forming Mechanism in Service Industry in Relationship Marketing Paradigm
动态营销范式下中国服务业顾客满意形成机制研究
5.
The Comparnsion and Innovation of Marketing Modes:from Transactional Marketing to Strategic Marketing;
从交易营销到战略营销:营销理论范式的比较与创新
6.
Study on SCP Based Chinese Car Marketing Mode;
基于SCP范式的中国轿车营销模式研究
7.
The Best Case of Attached Brand Market
参与式品牌营销的最佳范例 ——网易助力“百事我创”,实现营销突破
8.
Exploration of Practical Teaching Way of Marketing Specialty in Normal Universities;
高等师范院校市场营销专业实践教学方式探析
9.
A Cognitive Approach to the Translation of Marketing Writings;
认知接受视域与营销案本翻译范式研究
10.
A Historical Survey of SMM;
战略性营销管理(SMM )范式崛起的历史考察
11.
A research on entropy evaluation model for marketing programs of telecom enterprises based on PICE pattern;
基于PICE范式的电信企业营销方案熵权评价模型
12.
Policy Analysis and Theory foundation of the Government Marketing
政府营销:新公共管理范式视角下的制度解析
13.
Conference Marketing :A New Choice of Marketing Model for the Middle and Small Enterprises;
会议营销:中小企业营销方式的新选择
14.
Relationship Marketing--the Transformation of the Bus Market;
关系营销——客车市场营销模式变革
15.
Civilization Business & Sales--A New Business & Sales Way in 21st Century;
文化营销——21世纪的营销新潮方式
16.
Network－ marketing-- the best choice of marketing mode;
网络营销——企业营销模式的最佳选择
17.
Knowledge Marketing--New Market Mode in the Era of Knowledge Economy;
知识营销——知识经济时代的新营销方式
18.
A Research on Marketing Pattern and Strategy of Harvest Mutual Fund;
嘉实开放式基金营销模式和营销策略研究