1.
Unique angle in advertisement research--Review on "TV Signs·Advertisement Theory" and "Advertisement China";
广告研究的独特视角——评《电视符号·广告论》与《广告·中国》
2.
On the Framework of Online Advertising Studies--a Review of Online Advertising Research Agenda
论在线广告研究体系的构想——读路易莎·哈《在线广告研究议程》
3.
Theories of Promoting the AD Effect Through Dealing with AD Information;
以广告信息促成广告效果的理论研究
4.
Research on the Ad Audience s Behavior in the Environment of the New Ad Media;
新广告媒体环境下广告受众行为研究
5.
For Advertisement Cultural Perspective Research on Sports Advertisement;
基于广告文化视角对体育广告的研究
6.
"Advertising Field " Theory--the Middlescopic Trend of Advertising Communication Study;
“广告场”理论——广告传播研究的中观走向
7.
Advertising Discourse Analysis:a Possible Theory for the Ontological Study of Advertising;
广告话语分析:一种广告本体研究理论
8.
Review of Beijing advertising environment and advertisers development (1979-1991);
北京广告环境与广告主发展研究(1979-1991)
9.
China’s Advertising Researches and Scholars in the Year of 2006;
2006年度中国广告学人与广告学研究
10.
The Research on Overseas Advertisements of Media Image (Print Ads)
国外媒介形象广告（平面广告）研究
11.
Research on Ambient Advertising
对异型广告（Ambient Advertising）的研究
12.
An Empirical Study on Consumer’s Attitude to Dialect Advertisement: Cantonese Advertisement VS Common Speech Advertisement;
消费者方言广告态度之实证研究:粤语广告VS国语广告
13.
A Look on Persuasion Model from the Perspective of Information Processing
信息加工视域下的广告心理研究:广告说服模型
14.
Thinking and Study of "the Infringe Advertisement" in Network Advertisement;
关于网络广告中“侵犯广告”的思考与研究
15.
An Explorative Study on "Realistic Advertising" in China;
中国广告中“写实风格广告”现象的探索性研究
16.
Comparative Study on Sport Star Advertisement and Civilian Advertisement;
我国体育明星广告与平民广告比较研究
17.
Comparative Study of Star Advertising and Cartoon Image Advertising;
明星代言广告与卡通形象广告比较研究
18.
Internet Research of Adverting Type and Adverting Media Characteristic;
互联网广告类型及其广告媒体特性研究