1.
"Paradox of Management Marketing"and Transformation of Marketing Paradigm--From Management Marketing,to Relationship Marketing to Response Marketing;
管理营销悖论与营销范式转变——从管理营销、关系营销到反应营销
2.
Exploratory Study on Relationship Marketing, Marketing Management and Customer Orientation ;
关系营销、营销管理及顾客导向探析
3.
Talks on The Effect of Knowledge Marketing on Marketing Management in Enterprises;
浅论“知识营销”对企业营销管理的影响
4.
A Study on the Online Marketing Strategy and Operation Management of the Call Center
呼叫中心在线营销运营管理与营销策略研究
5.
Higher Vocational Colleges Should Introduce Marketing Management
高职院校经营管理应当引入营销理念
6.
Strengthening Marketing Management to Create Good Brands in Terminal Sale of Gasoline;
加强营销管理 争创末端销售优良品牌
7.
Improving Marketing Level of Tourist Product by Applying After-marketing Management;
用后营销管理提升我国旅游产品的营销水平
8.
Exert corresponding function of marketing research in the marketing management;
发挥市场营销调研在企业营销管理中的作用
9.
Research of the Agility Marketing Model in Marketing Management of Enterprises;
企业市场营销管理中敏捷性营销模式研究
10.
New Way of Crisis Management for Enterprise--Middle Management;
企业营销危机管理新思路——事中管理
11.
Enterprising Load Management Function And Enhancing Marketing Management Level;
创新负荷管理功能 提高营销管理水平
12.
Building a system of sales management Improving the management of bad debt;
建立营销管理机制 强化坏账管理
13.
Marketing: Marketing theory, sales management.
市场学：市场学理论、营销管理。
14.
A Theoretical and Empiric Research on Risk Management of Marketing Channels;
营销渠道风险管理的理论与实证研究
15.
Study on Management Science Theories and Methods of Marketing Channel;
营销渠道的科学管理理论及方法研究
16.
The management of the library knowledge and the market selling idea of higher school;
高校图书馆知识管理与市场营销理念
17.
Forward Positions of Marketing Channel Theory and Trends of Distribution Channel Management;
营销渠道理论前沿与渠道管理新发展
18.
Be able to define marketing and discuss its core concepts. Be able to define marketing management and compare the five marketing management orientations.
给出营销的定义并讨论其核心概念。定义营销管理并比较五种不同的营销管理理念。