1.
Influences of Decision-making Psychology of Consumers on Persuasive Strategies of Sports Product Advertisement;
消费者的决策心理对体育商品广告诉求策略的影响
2.
In The Product Life Cycle at Different Stages of Advertising Performance Demands and Application Strategy
在产品生命周期不同阶段广告诉求策略的表现和应用
3.
A Discussion of the Strategy of Appeal for Beauty in Advertisement through Emotionalized Signs;
透过情色符号看广告中的美女诉求策略
4.
Advertising general planning and misunderstandings of appeal in economic car;
经济型轿车的广告诉求误区及策划方略
5.
The Strength of Emotional Bonding: the R-P Network and the Tactics of Advertising Appeal to Emotion;
情感担保的力量——R—P网格与广告情感诉求策略
6.
Emotional appeal, especially fear appeal is an extremely effective persuading strategy of commonweal advertisement.
情感诉求 ,尤其是恐惧诉求是一种极为有效的广告說服策略。
7.
The Mentality Basic of Advertising and the Parole Act for Advertising;
广告诉求的心理基础与广告言语行为
8.
Co-op Advertising Strategy of a Two-Stages Supply Chain in Price-Sensitive Demand;
价格敏感需求下二级供应链联合广告策略
9.
Competitive Dynamic Pricing Strategy with the Effect of Advertising
广告影响需求下的新产品竞争性动态定价策略
10.
Cooperative Advertising and Stocking Strategies for Supply Chains with Stochastic Demands
考虑随机需求的供应链合作广告与存货策略
11.
The Evergreen Tree of Advertisement Marketing --Enchantment and Problem of Emotion Pursuing Advertisement;
广告营销的常青树——情感诉求广告的魅力和问题
12.
Viewing Expressive Formation of Advertisement Works from Appeal Tone of Advertisement;
从广告诉求调性看广告作品的表现形态
13.
Analysis of Huang Chujiu s Advertising Strategies from the Angle of Modern Psychology;
从广告心理策略角度探析黄楚九的广告策略
14.
Study of Strategic Decision of Advertisement Scheme and Its Appliance;
广告策划的战略决策与策略运用研究
15.
Communicational Impact on Fear Appeal of Commonweal Advertisement
恐惧诉求在公益广告中的传播效果
16.
Appeal to Differences of Advertising Ideas in Market Modality
市场形态中广告创意的差异性诉求
17.
On the Aesthetic Pursuing of Advertising Language: Seeking Novelty, Dreaming, Inspiring Sensation
猎奇、造梦、诉情:广告语言的审美追求
18.
Basic principles and psychological demands of modern advertisment design;
现代广告设计的基本原则与心理诉求