1.
Destination Brand Extension Research--The Role of Perceived Similarity;
旅游目的地品牌延伸研究——感知相似性的角色
2.
The Experiment Study on the Impact of Brand Extension Strategies on Brand Equity;
品牌延伸对品牌资产影响的实验研究
3.
The Effect of the Brand Vertical Extension on Brand Equity;
品牌纵向延伸对品牌资产的影响研究
4.
The Effects of Brand Equity on Brand Extension;
品牌权益对品牌延伸的影响行为研究
5.
Discussion about Brand Extension Tactics Influenced on the Brand Establishment;
浅析品牌延伸策略对品牌建设的影响
6.
Economic Approach to Brand Extension:--from the viewpoint of brand economics;
品牌延伸行为的经济分析—基于品牌经济学视角
7.
Brand Extension:A Brand Strategy for Brand Core Value;
服务于品牌核心价值的品牌延伸策略研究
8.
Refining the Key Value of Brand: An Important Way for Brand Extension;
提炼品牌核心价值:品牌延伸有效性的重要途径
9.
Theory of Brand s Essential Value in Strategy of Brand Extension;
品牌延伸策略中的品牌核心价值中心论
10.
The Brand Extension Operating Mode and Mistake Elusion;
品牌延伸的运作模式及其失误的规避
11.
The Basic Theory of Brand Extension and Its Application
品牌延伸的基本理论及其应用
12.
Study on the Evaluation of Brand Extension Based on C-M Matrix;
基于C-M矩阵的品牌延伸评价研究
13.
The Study about the System of Feasibility to Appraise on the Strategy of the Brand Extension;
品牌延伸战略的可行性评估体系研究
14.
The Use and Analysis of Brands Extension Strategy in Chinese Enterprises;
中国企业品牌延伸策略的分析与运用
15.
Analysis of Brand Extension Mechanism Based on the Consumer Behavior;
基于消费者行为的品牌延伸机理分析
16.
Consumers Evaluations of Brand Extension:Ownership Effects;
消费者对品牌延伸的评价:拥有者效应
17.
Study on Brand Extension--In Case of "Yunnan Baiyao";
品牌延伸成功的研究——以“云南白药”为例
18.
The Countermeasures and Reflection for the Enterprises to Carry on the Strategy of the Brand Elongation;
企业实施品牌延伸策略的对策与思考