1.
Consumer Evaluation of Service Brand Extension Based on Gray Preference Analysis;
服务品牌延伸影响要素的灰色优势分析
2.
Brand Extension:A Brand Strategy for Brand Core Value;
服务于品牌核心价值的品牌延伸策略研究
3.
Study on Brand Extension in the Perspective of Service Encounter
服务接触视角的品牌延伸研究——一个概念性整合分析框架
4.
Brand extension and its applicability in domestic apparel industry;
品牌延伸及其在国内服装业中的适用性
5.
The Experiment Study on the Impact of Brand Extension Strategies on Brand Equity;
品牌延伸对品牌资产影响的实验研究
6.
The Effect of the Brand Vertical Extension on Brand Equity;
品牌纵向延伸对品牌资产的影响研究
7.
Brand image and brand extension: model and implication;
品牌形象与品牌延伸关系:模型与策略
8.
The Effects of Brand Equity on Brand Extension;
品牌权益对品牌延伸的影响行为研究
9.
Empirical Research of the Impact on Brand Equity by the Brand Extensions;
品牌延伸对品牌权益影响之实证研究
10.
Discussion about Brand Extension Tactics Influenced on the Brand Establishment;
浅析品牌延伸策略对品牌建设的影响
11.
The Study of the From-Product-to-Service Tactic of the Value-chain Extension of GT Co.,Ltd;
GT公司从产品到服务的价值链延伸策略研究
12.
Advertising Persuasion for Brand Extension: Revising the Dual Mediation Model;
品牌延伸条件下的广告说服——双中介影响模型的拓展
13.
The Study of Customer s Attitudes Towards Chinese Brand Extensions;
消费者对我国产品品牌延伸态度研究
14.
The Choice of Paper Media Business:Brand Creation and Brand Extension;
纸质媒体经营选择:创建品牌和品牌延伸
15.
Economic Approach to Brand Extension:--from the viewpoint of brand economics;
品牌延伸行为的经济分析—基于品牌经济学视角
16.
Refining the Key Value of Brand: An Important Way for Brand Extension;
提炼品牌核心价值:品牌延伸有效性的重要途径
17.
Theory of Brand s Essential Value in Strategy of Brand Extension;
品牌延伸策略中的品牌核心价值中心论
18.
The Basic Theory of Brand Extension and Its Application
品牌延伸的基本理论及其应用