1.
The Strength of Emotional Bonding: the R-P Network and the Tactics of Advertising Appeal to Emotion;
情感担保的力量——R—P网格与广告情感诉求策略
2.
Need of Expressing Emotion and Menta lity of Purchase---My Views on Emotional Advertisement Design;
情感诉求和消费心理——情感广告设计谈
3.
The Evergreen Tree of Advertisement Marketing --Enchantment and Problem of Emotion Pursuing Advertisement;
广告营销的常青树——情感诉求广告的魅力和问题
4.
The Study of Emotional Appeal in the Contemporary Public Service Advertising and Its Social Function;
当代公益广告中的情感诉求及社会功能研究
5.
Emotional appeal, especially fear appeal is an extremely effective persuading strategy of commonweal advertisement.
情感诉求 ,尤其是恐惧诉求是一种极为有效的广告說服策略。
6.
But how does the emotional appeal advertising act on the psychology of the audience?
但情感诉求广告作用于受众的心理效应过程究竟如何?
7.
On the Aesthetic Pursuing of Advertising Language: Seeking Novelty, Dreaming, Inspiring Sensation
猎奇、造梦、诉情:广告语言的审美追求
8.
Effect of Advertising Appeal and Emotional State on theMode of Information Processing
广告诉求与情绪状态对信息加工模式的影响
9.
A Discussion of the Strategy of Appeal for Beauty in Advertisement through Emotionalized Signs;
透过情色符号看广告中的美女诉求策略
10.
The application of virtual guilt in parental-love advertising dissemination;
“虚拟内疚”理论在亲情广告诉求中的应用
11.
A Preliminery Study on the Development of Perceptual-appealing Advertisement and its Innovative Thinking;
浅谈感性诉求广告的发展及其创作新思维
12.
The Mentality Basic of Advertising and the Parole Act for Advertising;
广告诉求的心理基础与广告言语行为
13.
Quite the contrary, the advertiser cold-bloodedly selects the feeling, the appeal that is most likely to be effective in carrying out his purpose.
广告者冷酷地选择感情，无情地诉诸于感情，因为这样做对于实现其目的可能是最有效的了。
14.
Viewing Expressive Formation of Advertisement Works from Appeal Tone of Advertisement;
从广告诉求调性看广告作品的表现形态
15.
Simple Analysis of Ad-receivers’ Affection Factors in Advertising Activities;
浅析广告活动中广告受众的情感因素
16.
Communicational Impact on Fear Appeal of Commonweal Advertisement
恐惧诉求在公益广告中的传播效果
17.
Appeal to Differences of Advertising Ideas in Market Modality
市场形态中广告创意的差异性诉求
18.
Basic principles and psychological demands of modern advertisment design;
现代广告设计的基本原则与心理诉求