1.
"Harry POtter"Creates a Box Office Miracle
《哈利·波特》创票房奇迹——一个成功的跨媒体营销范例
2.
Finally, the author lodge the media marketing should promote from the marketing level upto the social marketing level.
最后作者还提出媒体营销应从市场营销上升到社会营销层面。
3.
Cross-Media Operations Appear
内地开始出现跨媒体经营
4.
On Marketing of Chinese Physical Education and Media Strategic Value;
论中国体育营销与媒体价值传播策略
5.
Present Situation and Tendency Research of Event Marketing in China;
我国媒体活动营销的现状与趋势研究
6.
Research on Media Marketing Management on the Basis of Project Management;
媒体行业市场营销的项目化管理研究
7.
Optimal decision on integrated marketing communications of two media;
两媒体整合营销沟通方案的最优决策
8.
A Study on Programs of Provincial Satellite TV's Integrated Marketing
泛媒体时代省级卫视的整合营销研究
9.
Researching on New Media Marketing Tactic in Information Era
基于信息时代的新媒体营销策略研究
10.
A Research on Marketing Public Relations and Integrated Marketing Communication under Internet-Media Envioronment;
网络媒体环境下的营销公关与整合营销沟通研究
11.
The Marketing Strategy Analysis of Large-scale Sports Event under New Media Environment
新媒体环境下的大型体育赛事营销策略分析
12.
A Study on Metrics System and Its Practice for Marketing Performance Assessment of Multinational Banks
跨国银行营销绩效评价体系设计与应用
13.
The Research of the Integration with Group Communication and Mass Communication in Media Activity Marketing;
论媒介活动营销中群体传播与大众传播的融合
14.
Integrated Marketing Communication Strategy under the Background of New Media Technology;
新媒体技术条件下的整合性营销传播策略
15.
Research on Internet Enterprise Integrated Marketing in the New Media Environment
新媒体环境下互联网企业整合营销研究
16.
The Application of Multimedia Case Study Teaching in the Teaching of Marketing
多媒体案例教学在市场营销学教学中的应用
17.
The Opportunities and Challenges Enterprise Marketing Communications Face in the Age of New Media
新媒体环境下企业营销传播的机遇与挑战
18.
General Exploring the Cross-media Management-Realizing the Cross-media Management on the Base of Developing the Content Industry;
跨媒介经营初探—发展内容产业实现跨媒介经营