1.
The Application of Integrated Marketing Communication Theory to the TV Channel s Brand Strategy;
整合营销传播理论在电视频道品牌战略中的应用
2.
The Current Situation and Countermeasures of Building on Chinese TV Channel Brand
我国电视频道品牌塑造的现状与对策
3.
Native Culture Location of Television Channel s Packaging;
电视频道包装的本土文化定位——兼论电视频道品牌化的三个层次
4.
Analyse the Brand Generalization of Television Channels under the View of IMC Theory;
IMC理论视野下的电视频道品牌推广浅析
5.
The Research of Shandong Movie Channel's Brand Constructing and Packaging
山东电视影视频道品牌建造与整体包装研究
6.
Domestic Television Channel Brand Research in Media Influence Times;
媒体影响力时代国内电视频道品牌化研究
7.
Three Stratifications of TV Brand Management: Program, Channel, and Media;
电视品牌经营的三个层次:栏目、频道和媒体
8.
A Study on the Niche Strategy of China Child Channel;
论我国电视少儿频道可持续发展的生态位战略
9.
The Strategic Research of the Establishment and Management of Chinese TV Brand Programs;
中国电视媒体品牌节目及其构建与运营战略研究
10.
Study on Brand Cultivation Strategy: A Case of Domestic Television Brand Evolution;
品牌培育策略研究——以国产电视机品牌进化为例
11.
Study on the Strategy of Brand Construction for Chinese TV Content Industry;
中国电视内容产业品牌建设策略研究
12.
The Brand Strategy Study on the Broadcast of Hunan Transportation Channels;
基于湖南交通频道的广播媒体品牌策略研究
13.
Strategies of Creating Brand Television Columns under Marketing Management;
试论营销管理视域下电视栏目品牌化策略
14.
The Strategy of Enhancing the Competitiveness of Brand under the Perspective of Technical Innovation
技术创新视角下的品牌竞争力提升战略
15.
The Road of Brand Speciality And Market of the new TV channel--the east movie channel of shanghai is on the road;
新生频道的品牌化、专业化、市场化之路——上海东方电影频道在路上
16.
The Strategy of the Marketing Channel Flattening and Multi-brand for IT Distributior;
IT分销企业营销渠道扁平化及多品牌战略
17.
What channel is the TV series "Wars"?
电视连续剧《战争》在哪个频道放映?
18.
Research on the Development Strategy of China Education Television Channel 3;
中国教育电视台3频道发展策略研究