1.
Comment on Public Service Advertising Research in China:1991-2006;
中国公益广告研究述评:1991-2006
2.
Reform the Operational System To Reshape the Frame of China s Public Service Advertising;
变革运行机制——重塑中国公益广告发展构架
3.
A Memetic-adaptation Approach to Chinese Public Service Advertising Language
模因顺应视角下的中国公益广告语言研究
4.
On the Brilliant Start of the Third Decade of Chinese PSA--Taking the Subject of "Welcome the Olympic Games,To be Civilized,and Fostering New Practices" for Example;
中国公益广告第3个10年的传播辉煌——以“迎奥运、讲文明、树新风”主题广告为例
5.
A Critical Discourse Analysis of Public Service Advertising in China Daily
《中国日报》中公益广告的批判话语分析
6.
Summarize of Research in Chinese Public Service Advertisments: 1994-2004;
中国大陆公益广告研究综述：1994-2004
7.
A Linguistic & Semiotic Analysis of Chinese Print Public Service Announcements;
中国平面公益广告语言学与符号学分析
8.
The birth of American public service advertising and the story of War Advertising Council
论战时广告委员与美国公益广告的诞生
9.
An Analysis on the Public Service Advertisement s Development of Our Country in the Lack of Mechanism;
公益广告机制缺失下的我国公益广告发展现状探析
10.
Research on Chinese Television Public Service Ads on the Market-oriented Operation;
我国电视公益广告的市场化运营研究
11.
The Study of the Actuality and Development of the Rural Public Service Advertisement in China
我国农村公益广告的现状与发展研究
12.
China Union Advertising Corp.
中国广告联合总公司
13.
Communicational Impact on Fear Appeal of Commonweal Advertisement
恐惧诉求在公益广告中的传播效果
14.
Pro-environmental Public Service Advertisements in Chinese and English: A Cross-cultural Perspective;
跨文化视角下的中英文环保公益广告
15.
The Combination between Humanism and Artistry in Public Service Advertising;
论公益广告中人本性和艺术性的融合
16.
Interpersonal Meaning of Modality in Public Service Advertisements;
公益广告语篇中情态的人际功能探究
17.
The Social Value of Public Advertisement;
公益广告中社会价值观的多元化表现
18.
The Existing and Developing of Chinese TV Public Service Advertisement in the Setting of Consumer Society;
消费社会背景下中国电视公益广告的生存和发展