1.
Corporate Sports Marketing Communication on the View of 2008 Beijing Olympic;
从2008年北京奥运会看企业体育营销传播
2.
On Marketing of Chinese Physical Education and Media Strategic Value;
论中国体育营销与媒体价值传播策略
3.
Research of Chinese Sports Competitions Integrated Marketing Communication Mode
我国体育赛事的整合营销传播模式研究
4.
The Research of the Integration with Group Communication and Mass Communication in Media Activity Marketing;
论媒介活动营销中群体传播与大众传播的融合
5.
The Performance Measuring Index System of Integrated Marketing Communications Strategy;
整合营销传播战略评估指标体系研究
6.
Relation communication,marketing and management for professional sports in the USA--On enlightenment of public relations of sports organization in China;
刍议美国职业体育的关系传播、营销与管理——兼谈对中国体育组织公共关系的启示
7.
The Application of Integrated Marketing Communications to Brand Construction of Private Education;
整合营销传播在民办教育品牌建设中的应用
8.
Brand Marketing of Agricultural Products and the Strategy of Integrated Marketing Communication;
农产品品牌营销与整合营销传播策略
9.
Integrated Marketing Communication, from Theory of Communications;
整合营销传播：一种传播学视角的观照
10.
Research on Integrated Marketing Communication Strategy System for Publishing Industry of China;
中国图书出版整合营销传播策略体系研究
11.
Integrated Marketing Communication Strategy under the Background of New Media Technology;
新媒体技术条件下的整合性营销传播策略
12.
The Study on Model of Integrated Service Marketing Communications Strategy;
服务整合营销传播模式及其支持体系研究
13.
Communication Strategies of Interactive TV Advertising on Experiential Marketing Era
体验营销时代互动电视广告的传播策略
14.
The Opportunities and Challenges Enterprise Marketing Communications Face in the Age of New Media
新媒体环境下企业营销传播的机遇与挑战
15.
Research on Marketing Strategies of Sports Event TV Broadcast Right;
我国体育赛事电视转播权的营销策略研究
16.
Comparative Analysis of Sports TV Relay Marketing Between China and USA;
中美体育赛事电视转播权营销现状比较研究
17.
An Analysis of Sales Situation of TV Relay Right for Sports Competition in China;
对我国体育赛会电视转播权营销现状分析
18.
Research on Marketing Strategy of Home and Abroad Sports Games and TV Relay Right;
国内外体育比赛电视转播权营销策略的研究