1.
The exploration on present situation and countermeasures of China dairy brand crisis management
我国乳业品牌危机管理的现状及对策探析
2.
Research on the Generative Mechanism and Management Strategy of Brand Crisis
品牌危机的生成机制与管理对策研究
3.
The Research on the Affect of Product-harm Crisis Management upon the Relation between Brand Reputation and Brand Loyalty;
产品伤害危机管理对品牌声誉与品牌忠诚关系的影响研究
4.
Risk Analysis of the Brand Management for the Chinese Enterprises and Reflection on Its Countermeasures;
中国企业品牌管理的危机分析和对策思考
5.
Strategies to Handle Brand Name Crises in an Intricate Internet System;
复杂网络环境下的品牌危机处理策略
6.
The Research on Brand Crisis cause,based on the Perspectives of the Life Cycle of Brand;
基于品牌生命周期视角的品牌危机产生机理研究
7.
Comprehensive pattern of the causing mechanism of enterprise s brand crisis;
企业品牌危机产生机理的综合模式研究
8.
Brand Crisis and Brand Maintenance;
品牌危机引发的关于品牌维护的思考
9.
A Design of the Income Distribution Mechanism in a Virtual Enterprise s Brand Management;
虚拟企业品牌管理收益分配机制设计
10.
How Customers' Attitude and Buying Intention Response to Product-harm Crsis:An Empirical Study on Milk Product
基于奶制品危机的消费者品牌态度及品牌归类
11.
The Empirical Analysing on the Consumers Confidence Impacting Brand Equity in the Products Harmed Crisis Managing Process
产品伤害危机处理过程消费者信任对品牌资产影响的实证分析
12.
Study on the Defusing of Non-sudden Enterprise Brand Crisis Based on the Brand Shield
基于品牌护盾的非突发性企业品牌危机化解
13.
Study on the Crisis Pre-Control Management of Product Quality in the Quality Supervise Department;
质监部门产品质量危机预控管理研究
14.
Discussion on the Airport Early Warning Management System of the Dangerous Material Accidents;
机场危险品事故的预警管理体系探讨
15.
Procreant Mechanism and Management & Controlling of a Brand Life Cycle;
品牌生命周期的形成机理及其管理控制
16.
Constructing brand s management committee to protect Chinese brand;
建构品牌管理委员会 保护中国品牌
17.
New ideas to brand management:the strategies of brand life cycle;
品牌管理的新思路:品牌生命周期战略
18.
Discussions on the Methods of Brand Valuation in Brand Management;
品牌管理中的品牌价值评估方法探讨