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1.
An Adaptation-theoretic Approach to the Study of Metaphor Translation in Advertisements
从顺应论的视角看广告中的隐喻翻译
2.
Metaphor in advertising copies: its mechanism of communicative construction;
广告中的隐喻:其交际建构机制初探
3.
On the Cognitive Difficulty Caused by the Abuse of Metaphor;
浅议隐喻滥用导致的认知困惑——以广告中的隐喻滥用现象为例
4.
Metaphors and Their Cultural Values in Digital Merchandise Advertisements;
数码商品广告中的隐喻及其蕴含的文化价值观
5.
Metaphor in English Commercial Advertisement-A Speech Act Approach;
用言语行为方法研究英文商业广告中的隐喻
6.
The Application of Metaphor in Metonymy and TV Advertisements;
“隐喻”“转喻”在电视广告创意中的应用
7.
On Metaphor and Its Applications in English and Chinese Cosmetic Advertisings;
论隐喻及隐喻在中英文化妆品广告中的应用
8.
An Adaptation Theoretic Approach to Novel Metaphor in Magazine Advertisements;
顺应论视角下广告中的新奇隐喻研究
9.
A Cognitive-Pragmatic Approach to Ontological Metaphor in English Advertisements;
英文广告中实体隐喻的认知语用研究
10.
A CIT-based Study of Metaphor in English Advertisements
英语广告中隐喻的概念整合视角研究
11.
Mechanisms of Metaphor in English Advertising
英文广告中隐喻语言的运用机制探析
12.
On Metaphor of Modality and its Functions in Advertising English
广告英语中的情态隐喻及其功能探析
13.
On Metaphors in Slogans of Advertising English by the Cooperative Principle
从合作原则看英语广告标语中的隐喻
14.
Study on Metaphors in English Commercial Advertisements-Based on Relevance Theory;
基于关联理论对英语商业广告中隐喻的研究
15.
Persuasiveness of Metaphor in English Commercial Advertisements-Speech Act Theory Approach;
英文商业广告中隐喻劝诱性的言语行为研究
16.
On Translation of Metaphor in English Advertisement from the Perspective of Relevance Theory;
从关联理论角度谈英语广告中隐喻的翻译
17.
Metaphor in Commercial Advertising English--From Speech Act Perspective;
从言语行为理论看英文商业广告词中的隐喻
18.
Blended Space Theory and Foregrounding of Metaphors in Advertising Discourse;
合成空间理论与广告语篇中隐喻的前景化