1.
Research Review on the Researches of Advertising Psychology in the 1990s;
20世纪90年代广告心理学研究之研究
2.
Eye Movement Analyses in Advertisement Psychology and Its Research Trend;
广告心理学中的眼动研究和发展趋势
3.
On the Application of Vision Effect to the Advertising Psychology Teaching;
广告心理学课程应用视觉效果教学思路探讨
4.
The Research of International Advertising Psychology in 1980 s;
二十世纪八十年代国外广告心理学研究
5.
‘Recessive Cheat’in Advertisement:Viewing through Psychology;
广告中的“隐性欺诈”:一种心理学视角
6.
The Study of Measuring the Mental Result of Advertises Uses the Psychology Experiment Method;
广告心理效果测评的心理学实验方法研究
7.
The Mentality Basic of Advertising and the Parole Act for Advertising;
广告诉求的心理基础与广告言语行为
8.
The Explaining of Philosophy of Value in Customer s Psychologies and Ads s Design;
价值哲学视野中的消费者心理与广告制作
9.
On Creative Strategy frequently use in advertisement originality and their psychology basis.;
广告创意常用策略及其心理学基础探析
10.
An experimental psychological research on text design and layout of print advertising
平面广告文案版式设计的实验心理学研究
11.
Effectiveness of "Little Swan" washer TV commercial:an empirical study;
广告心理效果评价实证研究——“小天鹅”洗衣机电视广告大学生受众心理分析
12.
memory span
记忆广度(心理学)
13.
A psychological evaluation on the core factors of television-advertisement of cosmetic attracting female undergraduates;
吸引女大学生电视护肤品广告心理评价的核心因素特征
14.
A Look on Persuasion Model from the Perspective of Information Processing
信息加工视域下的广告心理研究:广告说服模型
15.
Analysis of Huang Chujiu s Advertising Strategies from the Angle of Modern Psychology;
从广告心理策略角度探析黄楚九的广告策略
16.
The First Element of Advertisement Teaching--To Study the Customer Target Group Psychological
研究当代消费者群体心理行为是广告学教学的第一要素
17.
Visual Psychology and Advertisements;
视觉心理与广告——从视觉心理看广告创作的人本化和民族化
18.
The Comparison of Psychological Effects of Television Advertisement on Mongolian and Chinese Students;
蒙古国与中国大学生的电视广告的心理效应的比较