1) Advertising appeal
广告诉求
1.
Among them are Prominences, Disobedience of Cooperative Principle at different levels of language, and Problem and Solution Pattern and Advertising Appeal in Text Structure.
能满足这一标准的方法很多,其中在语言文字方面有语言的突出形式和“合作原则”的违反,在语篇结构方面采用了“问题解决办法模式”、“广告诉求”。
2.
We used the process dissociation procedure to examine consumers information processing in relation to advertising appeal and consumers emotional state .
本文运用加工分离程序,探讨了广告诉求与消费者的情绪状态对品牌信息加工模式的影响。
3.
This study also examined whether advertising appeals and expressions accord with the cultural values orientations of each country.
在此基础上,进一步验证了广告诉求与广告表现与两国各自的文化价值取向是否一致。
2) advertising appeals
广告诉求
1.
A Comparative Study of the Advertising Appeals between Mercedes-Benz and Chery;
梅赛德斯—奔驰和奇瑞汽车广告诉求的比较研究
2.
This study intends to test the idea that advertising reflects cultural values through advertising appeals in a predictable manner.
本研究旨在研究证明“互联网广告通过运用可预测的广告诉求来反映目标市场的文化价值”这一观点。
4) advertisement appeal
广告诉求
1.
Advertisement must know audience\'s psychological characteristics and laws to take appropriate advertisement appeal to attract target consumers.
广告诉求在广告学中是个非常重要的概念。
5) fear advertising
恐惧诉求广告
1.
This passage talks about the applying of fear advertising in china from the differences between western and eastern culture Fear advertising,as a valid advertising form,is under developed in china,so we should pay much attention to this phenomenon,and make research on it.
本文从东西方文化差异的角度探讨恐惧诉求广告在我国的应用问题。
补充资料：广告知觉诉求
广告知觉诉求
advertising appeal to perception
广告知觉诉求(advertising appeal topereeption)广告诉求方法之一，它有直接和间接之分。直接的知觉诉求，如运用展览会、表演、陈列等方式，让人们直接感知，亲身体验;间接知觉诉求，如运用图片、音响、语言等方式，间接表现事物的形态。一般情况下，前者效果较好，但后者不受时间与空间的限制，故使用较为普遍，成为广告的主要手段。 (傅汉章撰马谋超审)
说明：补充资料仅用于学习参考，请勿用于其它任何用途。
参考词条