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1)  interactive communication
互动传播
1.
In 2000,with the skills of interactive communication progressed,those features of mass communication medi.
互动传播已成为一个时髦的词。
2.
The emergence and development of Interactive Communication have changed the traditional unidirectional mode of mass-communications, which causes that not only the ideas and strategies of communication of TV media but also the psychology and habit of conception of the audience have also changed a lot.
互动传播是指受众接受传播者发出信息后作出反应,传播者通过受众反馈的信息及时调整传播方式和策略再进行传播并形成信息传播回路的过程。
2)  Medium and prevalence interact each other
传播与流行互动
3)  Advertising interactive communication
广告互动传播
4)  Interaction-Dissemination-Pattern
互动传播模式
5)  society public opinion Intercommunion
社会舆论互动传播
6)  two-way VOD
互动点播
1.
Developing two-way VOD Affairs Using Current Channels;
利用现有频道开展互动点播业务
补充资料:符号互动
      见符号互动论。
  

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