1) strategic impoliteness
策略性不礼貌
1.
Being delimitated from the following three aspects in an ordered way: ways of realization, receivers of impoliteness, and the speaker s intention and the hearer s acceptance, impolite phenomena can be categorized into three classes: non-strategic impoliteness, strategic impoliteness and impoliteness due to pragmatic failures.
不礼貌从实现形式、针对对象、说话者意图及听话方的接收效果等层面逐层界定后可分为3类:非策略性不礼貌、策略性不礼貌和语用失误型不礼貌,各类不礼貌的产生原因不尽相同。
2) non-strategic impoliteness
非策略性不礼貌
1.
Being delimitated from the following three aspects in an ordered way: ways of realization, receivers of impoliteness, and the speaker s intention and the hearer s acceptance, impolite phenomena can be categorized into three classes: non-strategic impoliteness, strategic impoliteness and impoliteness due to pragmatic failures.
不礼貌从实现形式、针对对象、说话者意图及听话方的接收效果等层面逐层界定后可分为3类:非策略性不礼貌、策略性不礼貌和语用失误型不礼貌,各类不礼貌的产生原因不尽相同。
3) politeness tactics
礼貌策略
1.
Brief analysis on the politeness tactics in Chinese language civilization;
浅谈汉语文化中的礼貌策略
2.
proposes that politeness language and politeness tactics should be input in our language teaching, and expounds methods to enhance the students awareness of using politeness tactics.
讨论了在英语教学中积极导入中西方礼貌语言和礼貌原则的差异对提高学生、特别是涉外专业的学生的交际能力的重要性 ,提出了在英语教学中加强礼貌语言及策略的输入、增强学生使用礼貌策略的意识的方式方
4) politeness strategy
礼貌策略
1.
Politeness Strategy and Its Pattern in Advertising Speech;
广告用语的礼貌策略及其应用模式
2.
This paper,based on Brown and Levinson s politeness strategy,is to discuss the positive politeness strategy,negative politeness strategy and strategy method used by college English teachers in class and to analyze the importance of politeness to English class.
以Brown和Levinson的礼貌策略为理论框架,以教师教学语言为考察对象,对教师在教学过程中使用的积极礼貌策略和消极礼貌策略等策略手段进行分析,可以看出礼貌策略对英语课堂教学的意义。
3.
In order to establish and remain good interpersonal relationship with students and create favorable classroom atmosphere, teachers should take politeness strategy into consideration.
以示范课录像资料中教师描述性和控制性语言为考察对象,分析了优秀英语教师课堂礼貌策略的使用情况。
5) politeness strategies
礼貌策略
1.
The application of politeness strategies in the business correspondence;
礼貌策略在商务信函中的运用
2.
Politeness Strategies for the Speech Act of Refusal in English Business Letters;
英文商务信函拒绝言语行为的礼貌策略研究
3.
Politeness Strategies for the Speech Act of Complaint in Chinese;
汉语抱怨言语行为的礼貌策略
6) positive politeness strategies
积极礼貌策略
1.
A Study of the Gender Differences in the Use of Language in Using Positive Politeness Strategies in Chinese Communication;
汉语交际中积极礼貌策略使用中语言使用的性别差异研究
2.
Based on Brown & Levinson ’s Face Theory, this paper analyses politeness phenomenon in Chinese preface by using the positive politeness strategies and negative politeness strategies proposed by Face Theory.
笔者以Brown & Levinson的面子理论中的积极礼貌策略和消极礼貌策略来分析中文序言里的礼貌现象。
补充资料：差异性市场策略
差异性市场策略
差异性市场策略企业推出各种各样的产品，来分别满足各类不同消费者需要的一种市场营销策略。近年来，越来越多的企业在市场细分的基础上，选择多个细分市场作为目标市场，针对各个细分市场的特点，分别设计各种不同的产品，采用不[H]的营销手段，以满足不同消费者的需要。它的优点是，由于有的放矢，对症下药，能满足不同市场的欲望，增加总销售量，扩大市场占有率。其缺点是使营销成本提高，因为差异性营销势必增加设计、制造、管理、仓储和促销等方面的成本。这可能会造成得不偿失。为了解决这个矛盾，西方许多企业宁可只经营少数品种，而尽量使每个品种能适应更多消费者的需要因此，在运用这一营销策略时.企业应根据自己的资金情况，充分衡量差异性营销所带采的利弊
说明：补充资料仅用于学习参考，请勿用于其它任何用途。
参考词条