Defects and countermeasures of governmental economic function in sports market;

Application of Grey Synthetic Assessment in sports market analysis;

Analysis of the operating environment of sports market in college;

The main purpose is to provide the suggestions for development of sport electronic commerce and sport market operation.

Through the method of literature review, the paper summarized the theory of Chinese sport goods and sport market and analyzed different understandings of sport goods and the sport market in China from the angle of economics and the structure of sport market starting from the definition of sport goods.

Having had an analytical research in to the results obtained from the questionnaire and relevant data,the present paper has come to an all round,and objective conclusion,whereby forming a preliminary understanding and view of the physical education markets in northwest China.

Causes of income gap can be generally attributed to three factors,including distribution system,market system and economic development.

She points out both the positive effect and the negative one of the influence of market institution on cultural distribution,which will benefit the construction of cultural theory in our socialist market system.

With the forming of globalization market system and the developing of socialism market economy of China, the goal of consummating socialism market system was pointed out in the Third Plenary Session of 16th CCCPC and China s governmental system reform should be deepened.

There are some disadvantages in the market mechanism functions and this holds the opposite influence on achieving the implementing of the sustainable development.

Chinese sports industry has developed along with the establishment of market economy, the change of sports orientation and the shaping of market mechanism.