Internet and traditional media news communication play the role in audiences cognitive psychology .

Public relation agent:a new way for news media to manage;

In the "illegal brick kiln affair" of Shanxi Province,news media played a powerful role of pushing forward the development and settlement of this affair.

After the formation of the market-dlrected economy,the mass media becomes a kind of estate; news media ob.

In the market economy,the mass media becomes an industry,news media obtains the free status and news media practicians have the independent personality.

It is a kind of pragmatic strategy in accordance with the principles of validity and efficiency to convey public images in terms of journalese speech varieties, with the help of the communicative privileges of mass media.

On Public Credibility of News Media and Its Construction;

Historical choice and practice of news media major in the senior vocational colleges: the illustration of the news education at Xi’an Eurasia University;

Looks at Our Country News Media Dissemination of Entertainment from TV Competition Program;

On Heteronomy and Self-discipline of Guangdong Media Profession Morality in Market Economy;

On the Media s Social Solicitude and Political Consciousness Civilization Construction;

Intellectuals from The Eastern Miscellany pointed out that media in China are of the many drawbacks,namely,low volume of circulation,few types,sterile contents,weak competitive power,and low moral state of journalists.

New socialist countryside construction calls to renew functional location of news medium.

Under this new historical situation, news medium should serve the work of the party and the people, disffuse news information, and have supervision by public opinion, to bear the historical responsibility of the society for "harmonious cobuilding".