In Plane Advertisement Graph Design Research;

Traditional plane advertisement communication has its own limitation in the diversified ad- vertising communication media.

Film, television and figure performance are dynamic three-dimensional advertisement; the print works like newspaper and hand bill are static plane advertisement.

The Discussion of Multi-dimensionality on Perceiving Graphic Advertisement;

In graphic advertisement design,blank space,word and pictures directly influenced the success of layout from a certain angle.

The creation of print advertisements is becoming a matter of concern for more and more people.

This paper is a tentative study to describe and analyze forms andfunctions of intertextuality in print advertisements.

Eye Movement Differences of Processing Text and Picture in an Advertisement;