The writer of this paper makes an analysis of the functions and features of semantic puns and the aesthetic features of phonological puns in advertisements.

Taking the compositive factors and expressive methods as the divided basises,the article divides the modern Kazakh interrogative sentences into the sole and compound,and emphatically describes the expressive forms, structural characteristics and interrogative meaning on every kinds interrogative sentences,and then analyzes the usages of the interrogative symbols and expressive methods.