By establishing theoretical model, this paper analyses the incomes of enterprise and customer under once-transaction and long-term cooperation situations respectively, in which the influences of customer s repeated buying, cross-buying, and word of mouth are included.

The article studied the influence of brand,country-of-origin,price and services on consumers willingness to buy.

A Study on the Impact of Country Image on Purchase Intention of Customers Based on Fishbein’s Model of Reasoned Action: The Country Images of America, Ger-many, Japan and Korea;

This study examined the relationship between corporate social responsibility and consumers purchase intention.

It shows that three areas of corporate social responsibility have a significant impact on consumers purchase intention and product quality perception.

Consumer s new product purchasing intention is very important for enterprises to make new product decision.

With the opening of the direct-selling market of China, the consumers purchasing intention of direct-selling products is being paid great attention.

Corporate brand image is one of antecedent variables which affect consumer trust, but current researches have not revealed the process and the mechanism of corporate image\'s impact on purchasing intention through trust.