The logical starting point of ecological moral demand is ecological economic man rationality,which is based on economic man rationality and takes ecological rationality as the ultimate goal.

To solve the problem we should begin with the construction of the students sentimental enviounment,focus on raising the standard of moral needs and aim at the students conscious moral behaviour.

Meanwhile, they believed that practice itself embodied the creative needs and moral needs resulted from moral practice.

To solve the problem we should begin with the excitement of the students moral need,focus on raising the standard of moral needs and aim at the consciousness of students moral need.

Moral education is only regarded as the way of disciplining students in their moral conduct,so it relies too much on moral instillation and students moral needs are often neglected.

The essence of moral learning lies in its independent construction of morality to satisfy people s moral needs with the core of pursuing self-values,i.

It embody people-oriented educational thought,set out moral need of individual,excite moral feeling and bring up moral judgement and moral resolving capability.

Exploration of stimulation channels for college students moral demand;

The structure of moral-need includes the factor-structure,the subject-structure,the form-structure,the nature-structure and the level-structure.

The moral-need is the internal motive force of individual moral-cultivation.