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1)  customer equity
顾客资产
1.
Current progresses and future directions of research on customer equity;
顾客资产的最新研究进展和未来研究展望
2.
An Empirical Study on Customer Equity of Mobile Communication Enterprise——in Perspective of Brand Equity;
移动通信企业顾客资产的实证研究——基于品牌资产的视角
3.
Marketing strategy based on the promotion of customer equity value;
基于顾客资产价值提升的营销策略
2)  customer asset
顾客资产
1.
Thinking of marketing quality oriented by customer asset;
顾客资产导向下的营销质量思考
2.
The simple account check of customer asset;
顾客资产的简单会计核算
3.
The Study on Assessment of Customer Assets Value;
顾客资产的价值评估研究
3)  customer assets
顾客资产
1.
Customer assets is a new research field in marketing study while customer assets calculation is a basis for other studies in this area.
顾客资产已成为营销学科一个崭新的研究领域,而顾客资产的测量又是该领域中其他方面研究的重要基础,西方营销学界对此进行了广泛的探讨。
2.
This paper reviews the measurement and the management of customer assets.
本文就顾客资产价值的度量研究和顾客资产管理研究进行了回顾,并指出了目前研究中存在的问题和未来的研究方向。
3.
Started with the definition of customer assets,this paper analyzes the strategic process of customer assets management of our tourist enterprise and gives the tactics of enhancing customer assets in order to inspire others.
本文从旅游企业顾客资产的内涵出发,分析了我国旅游企业顾客资产管理的战略流程,并从六个方面探讨了提升旅游企业顾客资产的途径和措施,以期对我国旅游企业的资产管理有所启示。
4)  customer equity management
顾客资产管理
1.
With the marketing theory “regarding customer as the center” deepened in the hearts of the people,customer equity management develops quickly.
随着“以顾客为中心”的营销理念的深入人心,顾客资产管理悄然兴起。
5)  management of customer equity
顾客资产经营
6)  Customer Asset Orientation
顾客资产导向
1.
An Exploratory Study of the Relationships among Market Orientation, Customer Asset Orientation and New Product Development Performance: An Empirical Anlaysis of the Moderating Effect in the Context of China;
对市场导向、顾客资产导向与新产品开发绩效之间关系的探索性研究——基于中国背景的调节效应模型
补充资料:国有非经营性资产转经营性资产
国有非经营性资产转经营性资产%26#8212;%26#8212;是指行政事业单位在保证完成正常工作的前提下,按照国家有关政策规定,将国有非经营性资产以出租、出借等形式从事生产经营活动。
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